Roda

Roda is a chain of retail stores that began operating in 1994 by opening its first location in Kula. By further development of its retail outlet network, primarily in Vojvodina region, and then in the rest of Serbia, Roda managed to position as the retail chain ideal for large, family purchases.[1] Today, it is part of Mercator Serbia, owned by Croatian Agrokor.

Roda is now a retail chain with 36 stores scattered around Serbia. Roda offers more than 40,000 local and global products at affordable prices and flexible payment conditions.

All stores are opened every day from 8 AM to 10PM, and you can buy all types of commodities, from food through personal care products, to clothing and shoes. Most stores have their own bakery, so customers can buy fresh produces. Apart from products from renowned domestic and global brands, you can also buy K Plus private label products in Roda supermarkets. According to research executed by GFK agency, K Plus is one of the most recognizable brands in Serbia.