Idea

IDEA’s retail network today has almost 300 small and super format neighborhood stores that you can see in almost every place in Serbia. According to the sales area and carefully selected assortment, it is intended primarily for everyday shopping, which can delight your family and loved ones with fresh produce that arrived at the shop that morning.

Idea relies mainly on products from domestic producers in the procurement of fruits and vegetables. Fresh fruits and vegetables bought from suppliers, after sorting in technologically modern plants and packing in a local warehouse, goes to distribution centers and to external customers. We are pleased to recommend that our natural range is always freshly sorted in the specialist departments of Idea stores.

The golden rule of proper nutrition lies in the wise selection and combination of foods for all our meals. Therefore, do not forget to include red meat three times a week in your diet. In Idea stores you can always find fresh meat of guaranteed controlled quality at very reasonable prices.

Idea has implemented and certified the HACCP system in all Idea retail stores and in the whole chain of VELPRO wholesale centers. The implementation of the HACCP system took more than six months, and was preceded by intensive preparation with significant investments in employee education and equipping of sales facilities.